As the regulars among you will have noticed. I have changed my layout and started promoting my art.
Both are things I’ve been dreaming about.
Changing my layout for months. Promoting my art for years. 
Layout
To see my new layout there’s no alternative to visiting my site.
But in short I have cleaned it up.
I’ve created a basic layout that showcases my art without all the clutter to encourage people to visit other pages.
If you are interested you’ll find the tag cloud, categories and history of this site on the “archive” page.
Promoting
How to promote my drawings. Or even, if I should promote my drawings is something that I’ve been doubting for years.
If I compare my work to that of people like Van Gogh or Rembrandt how would I even dare to promote my drawings.
But an article by Seth Godin (he advises entrepreneurs) pointed me in the right direction.
A shoe salesman only has to prove that his shoes are better then those of his competitor.
My job is a little more complicated.
I don’t have to prove to you that my art is better then that of other artist.
I have to get you to buy art.
That job turns out to be far more challenging then you would think.
Everybody who reads this site regularly knows that they need art.
That is why they read this site.
The problem is that they don’t know how much art they should buy.
It’s easy when you are very rich.
Someone like Bill Gates buys art as an investment and gets to enjoy it to.
But what about us regular people?
How much art do we need?
Godin advises to just take an arbitrary figure. Something you can maintain.
So I’m assuming that you are a about the same as me. I have my good months and my bad months. But I could spend 1% of my income on art and enjoy it without having the feeling that I’m robbing myself of something else.
{ Comments on this entry are closed }
