Selling shoes

by Henk ter Heide on Sunday April 11, 2010

As the regulars among you will have noticed. I have changed my layout and started promoting my art.
Both are things I’ve been dreaming about.
Changing my layout for months. Promoting my art for years. :)

Layout
To see my new layout there’s no alternative to visiting my site.
But in short I have cleaned it up.
I’ve created a basic layout that showcases my art without all the clutter to encourage people to visit other pages.
If you are interested you’ll find the tag cloud, categories and history of this site on the “archive” page.

Promoting
How to promote my drawings. Or even, if I should promote my drawings is something that I’ve been doubting for years.
If I compare my work to that of people like Van Gogh or Rembrandt how would I even dare to promote my drawings.
But an article by Seth Godin (he advises entrepreneurs) pointed me in the right direction.

A shoe salesman only has to prove that his shoes are better then those of his competitor.
My job is a little more complicated.
I don’t have to prove to you that my art is better then that of other artist.
I have to get you to buy art.

That job turns out to be far more challenging then you would think.

Everybody who reads this site regularly knows that they need art.
That is why they read this site.
The problem is that they don’t know how much art they should buy.

It’s easy when you are very rich.
Someone like Bill Gates buys art as an investment and gets to enjoy it to.
But what about us regular people?
How much art do we need?

Godin advises to just take an arbitrary figure. Something you can maintain.
So I’m assuming that you are a about the same as me. I have my good months and my bad months. But I could spend 1% of my income on art and enjoy it without having the feeling that I’m robbing myself of something else.

If you like the stories I tell. Or like the art and music I show. Feel free to leave a donation.

{ 2 comments }

nobody April 16, 2010 at 2:36 am

hey dude. i can see your art is going somewhere when i looked at your deviant art collection of uploads. but no offense you need to spend more time on developing whatever genre it is you are working on (it seems like abstract or modern art to me.) cause no one will buy that, and you can’t force someone to buy something. that’s got nothing to do with what it is, but i think art classes and online tutorials can really help.

because you know what the best things in life take time. i have only one more advice to give, which is perhaps try broadening your range of mediums. whether its crayons or colour pencils you’re using, try using pencils, charcoal, maybe even watercolours or oil paints. try putting the limitation of colour and see what you can achieve.

in my opinion i’d prefer leonardo da vinci and raphael any day over the likes of van gogh. you know just cause the world gives him so much importance doesn’t mean he is actually very talented and i despise impressionist paintings. just to tell you something about myself. cheers.

admin April 17, 2010 at 11:31 am

thanks for you comment Mr. “nobody”.
Although not completely what you meant, you are right, I must spend sometime thinking about what I want with my work, and where I want to take it.

Comments on this entry are closed.

Previous post:

Next post: